
- Sector
- Microfinance Banking
- Programme delivered
- Building Lasting Goodwill Through Effective Customer Service Management
Cash Rite MFB
A full session on customer service management, built around the seven SERVICE principles and a working profile of the Cash Rite customer: their demographics, psychographic traits, behavioural data, goals and challenges.
What the session covered
- Customer profiling workshop specific to the Cash Rite customer
- The seven SERVICE principles applied to real service situations
- Lessons drawn from Amazon, Apple, Zappos, Chick-fil-A and Ritz-Carlton
- Building a culture of excellence as the foundation of market leadership









